URT!  We are the amphibious. We create products that are utilized and understood by those in pursuit of a life aquatic. We offer an idea that only a person who grew up with the ocean, with sand in the sheets and in the basins of our showers and ears would understand. URT sets out to translate the language of the ocean and celebrate those who have developed these skills through submersion. We take the lessons the ocean has taught us and apply it to life off the beach. The throaty bark of the sea lion, “URT! URT!” represents a magnetic pull back to the ocean no matter how far you may have ventured from it.


URT is a lifestyle, born on the shores of Coronado, California, a beautifully tranquil beach town that also serves as the military training grounds for America’s most elite watermen.